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【Business】Netflix Is Becoming A Game Changer in Contents Business

Posted on by hidefkai

==Refference==

How Netflix got ‘Unbreakable Kimmy Schmidt’ from NBC

http://www.businessinsider.com/how-netflix-got-unbreakable-kimmy-schmidt-from-nbc-2015-3?nr_email_referer=1&utm_source=Sailthru&utm_medium=email&utm_term=Business%20Insider%20Select&utm_campaign=BI%20Select%20%28Wednesday%20Friday%29%202015-03-13&utm_content=BISelect

‘Unbreakable Kimmy Schmidt’ changes from NBC to Netflix

http://www.businessinsider.com/unbreakable-kimmy-schmidt-changes-from-nbc-to-netflix-2015-3

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Streaming services and broadcasting are having a strategic collaboration. Netflix, streaming service giant and NBC, one of the 4 biggest TV stations have a good relationship with each other.

“Unbreakable Kimmy Schmidt” produced by Tina Fey and Robert Carlock, on Netflix now. The two producers have a longstanding with NBC.

The title including all 13 episodes had already been aired on NBC. But, people can watch them again on Netflix’s streaming anywhere, anytime.

Now, streaming and on-demand services can play a complementary role for those who missed on-air on TV. It is very convenient for them. But, I am a little worried about the business result from the streaming which is repeating. If the on-air become popular, the repeating broadcasting or the streaming will have many viewers.

On the other hand, when the viewer rate is very low, we may not expect good business result about the streaming.

However, Netflix is very clever regarding this business because it added some changes to “Unbreakable Kimmy Schmidt” on Netflix. It is good idea to gather viewers. Some viewers who have already watched the on-air version on NBC, may watch it over on Netflix to make sure and enjoy which parts are different between NBC and Netflix. Those who watched it on Netflix firstly, may wait for the repeating broadcasting of it on NBC.

We can see the new business model between traditional broadcastings and the Internet content business. Originally TV programs will be set to air on TV stations like NBC and then they will move from broadcast to online like Netflix. People will look for some differences of the story.

Now, content business is getting so competitive that power of content is very important. Content business needs to make not only makers but also viewers satisfied. Netflix is certain that “Unbreakable Kimmy Schmidt” becomes a long-running hit on Netflix.

Thank you for reading!!

Hide.F.Kai 

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