==Refference==
Apple should kill its advertising business
http://www.businessinsider.com/apple-should-kill-its-advertising-business-2015-3
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Today many companies might sell consumer information to make secondary revenue. But, if do so, they must have approvals of the consumers. In some cases, they don’t so. Some companies are sued by consumers due to abusing personal information.
Tim Cook, Apple CEO, don’t want to sell the consumer information because it is not their business and core value. But Apple is doing an Advertising business, iAd by selling the consumer information. It is different from what Cook is saying. I am interested in what Apple should do as a next action.
I think if Apple has made consensus with the consumers about how to use the information, there will not be any legal issue. There will be just philosophy toward business.
An important thing here is that employees might misuse the information to make a private money, even though, strict regulations about dealing with the information has been made by companies.
I am not an Apple user personally, but I like an animal spirit of Apple always generating innovation. I am expecting Apple’s good direction for how to do with the consumer information.
Thank you for reading!!
Hide.F.Kai
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